More than Just Rankings

Search engine optimization often involves more than just rankings. By improving the quality of a page's search listings, more users will select that page. Factors that may improve search listing quality include: an attention-grabbing title,[citation needed] an interesting description,[13] and a domain and URL that reinforce the legitimacy of the site. Some commentators have noted that domains with lots of hyphens look spammy and may discourage click throughs.[citation needed]