References

^ Goodman, Andrew, SearchEngineWatch, Search Engine Showdown: Black Hats vs. White Hats at SES
^ Comment by Dan Thies, January 11, 2007
^ Example Email from Google Groups
^ Usenet post mentioning SEO, July 26, 1997
^ Metacrap: Putting the torch to seven straw-men of the meta-utopia, written by Cory Doctorow, Version 1.3: 26 August 2001
^ What is a tall poppy among web pages?, Proceedings of the seventh conference on World Wide Web, Brisbane, Australia, 1998, written by Pringle, G., Allison, L., and Dowe, D.
^ Brin, Sergey and Page, Larry, The Anatomy of a Large-Scale Hypertextual Web Search Engine, Proceedings of the seventh international conference on World Wide Web 7, 1998, Pages: 107-117
^ PageRank Uncovered
^ WebmasterWorld.com- search engine optimization forum
^ The Clever Project, May 4, 2006
^ Search Engine Watch - Search Engine News and Forums. Organizer of SES (Search Engine Strategies) Conferences.
^ Information Retrieval Based on Historical Data, Google Patent Application, October 10, 2005
^ SEOmoz
^ AirWeb Adversarial Information Retrieval on the Web, annual conference and workshop for researchers and professionals
^ Startup Journal (Wall Street Journal), 'Optimize' Rankings At Your Own Risk by David Kesmodel at The Wall Street Journal Online, September 9 2005
^ Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
^ Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cuts Blog
^ Google Web Master Central, formerly known as Google Sitemaps
^ Ambassador Program by Yahoo! Search Marketing
^ Google Advertising Professionals, a Program by Google AdWords, Google's Pay-Per-Click Advertising Service
^ Efficient crawling through URL ordering by Cho, J., Garcia-Molina, H. , 1998, published at "Proceedings of the seventh conference on World Wide Web", Brisbane, Australia
^ Ask.com Editorial Guidelines
^ Google's Guidelines on SEOs
^ Google's Guidelines on Site Design
^ MSN Search Guidelines for successful indexing
^ Yahoo! Search Content Quality Guidelines
^ Andy Hagans, A List Apart, High Accessibility Is Effective Search Engine Optimization
^ Ramping up on international webspam by Matt Cutts, published February 4, 2006, at Matt Cutts Blog
^ [1] Google replies to SearchKing lawsuit, James Grimmelmann at LawMeme (research.yale.edu), January 09. 2006
^ [2] (PDF) KinderStart.com, LLC, et al v. Google, Inc., C 06-2057 RS, filed March 17, 2006 in the Northern District of California, San Jose Division.